How to Gain an Unfair Advantage in B2B Sales
Wouldn’t it be great if you gained so many customers, increased margins and filled orders so fast that your biggest challenge was keeping up with demand? There are a few easy and basic concepts – low hanging fruit really - to help you rise above your competition and give you an incredible advantage. It goes without saying – you need a great product or service! Your product must solve a real-world problem and be something that customers are eager to pay for. Most companies have thought about their value proposition in detail and have a product or service that is faster, cheaper or better than the competition. Unfortunately, a great product is rarely enough to make a company a commercial success. For the salesperson, a great product or service will simply not be enough to stand out from the competition and will not fill the sales pipeline on its own. In today’s world, every business, big or small, is trying to find ways to find the next magic bullet to help increase sales. Thousands of dollars are spent on marketing materials, such as websites, sales brochures, and logos. A few examples include companies implementing CRM software, training courses for sales staff and hiring consultants to create new sales approaches. In the never-ending quest to increase sales and progress to the next level, all of those things are incredibly important. However, these are not novel ideas. Your efforts to keep [...]