Jurgen Mennel

Lessons From The Edge Keynote

Jürgen Mennel auf der Bühne

Lessons From The Edge

What it really takes to start, build and grow a company from nothing.

Building a company from nothing looks like a series of bold moves from the outside. From the inside it is noise, competing priorities, and a hundred decisions a day that nobody else can make for you.

I have spent years stepping off cliffs and years building businesses. Both taught me the same thing. Stepping off the edge is the hardest part but it is not what saves you. The preparation before it and the discipline after it decide whether you land safely.

In Lessons From The Edge I take audiences from the exit point of a BASE jump into the boardroom to show what holds up when decisions have to be made under pressure, with no second chances and no theory to hide behind.

This keynote lands hardest where

  • the business has outgrown the way it was started
  • the founder or leader has become the bottleneck
  • speed is high but direction is unclear
  • the team is busy without being effective

Typical audiences

  • Founders and entrepreneurs
  • Leadership teams and executive offsites
  • Scale-ups and owner-led businesses
  • Conferences on entrepreneurship, risk and leadership

What participants take away

  • Why commitment is more important than courage
  • How to tell calculated risk from reckless risk before you are committed
  • Why preparation beats improvisation every time
  • Why discipline after a decision matters more than the decision itself
  • How lessons from a high-consequence environment translate into how you build, decide and lead a business 

Format
45 minutes. Delivered in English or German.

Curious? Lets talk.

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